Casual Marketing with Social Media: Part 3

It's an experiment!

Each and every social media user has a unique network based on personality, interests, and energy. Therefore, to be successful, you must find an approach that works best for you.

The first step in the experiment is to decide how you want to connect with others. With so many innovative ways to connect with your fans and bring more traffic to your business, it's important to know that you can't engage in all of them. You'll want to find out what you enjoy and what works best for your business.

It's a lifestyle!

Once you've chosen the social media channels you want to use, remember that it's an ongoing experience. You need to nurture it like you would any other relationship. Relationships thrive when they have the following elements:


Social media is now becoming a standard for building and maintaining relationships, both personal and professional. You should approach your social media strategies with curiosity and a sense of exploration. You will want to check out the features, read blogs and articles that offer training, and engage in online forums. There are plenty of people out there with great information to share with anyone who's new to social media or social media marketing.

It's also important to keep this curiosity up, because social media is frequently changing. Channels make updates to improve the user experience, and people change the way they use social media.