While you work on your print marketing strategy, commit to the ideas that fascinate you. Remember, the best marketing tools are the ones you believe in. When you find your print pieces interesting and attractive, you will be more enthusiastic about them! You'll want to hand them out, send them out, and take them to meetings and networking events. Consider these common print tools:
People expect you to have business cards - make sure you buy plenty! The most important elements of a business card:
- It should be consistent with your brand. If you have not yet worked on developing your brand, visit our posts, "5 Questions to Ask When Building Your Brand," and "Identifying Your Branding Style: 5 Personalities."
- Make sure it includes your website and phone number! Your website is the hub for all of your digital marketing, so your marketing (online and offline) should direct people to it. Some prospects may not be comfortable with the internet, so you want them to be able to call you as well.
- The tagline, 'Author of...' This will set you apart from your competition. If you're not an author yet, click here to get started.
Postcards are a great tool for announcements (such as the release of your book). It's big enough to include text and images without being too overcrowded. There are many websites where you can purchase customized postcards for a very low cost. You can combine these with your business cards at meetings or network events. Make sure your website and phone number are prominent and easy to read.
A brochure is a great way to provide information about yourself and what you do. This is key, since you're in the business of helping people make important decisions. A brochure is also a great way to promote your book! They're a colorful, simple, and concise way of distributing information. Like with business cards or postcards, you can send them as mailers or bring them with you to distribute at events. Keep these guidelines in mind:
- Make your message visual. If you're going to promote your book, use an image of the front cover. This will get a message across without needing extra words.
- Make sure your website and phone number are easy to find.
- Portray your brand. Use your colors, taglines, and logo if you have one. Your marketing should always be consistent with your brand.
Free-standing and wall-mounted banners are not only a strong addition to your presence, but they are easy to obtain. Banners are most valuable when you have a display table at a conference or community event. They are also a great way to promote your book. Consider the following guidelines:
- On a banner, the image will be the most important element.
- Keep your colors, tagline, and fonts consistent with your brand and other marketing pieces.
- For free-standing banners, make it taller than your table. For wall-mounted banners, make it roughly the length of your table.