Add Power to Your Printed Materials, Part 1: The Visual Vortex

Today, many people no longer aim their marketing efforts towards print material. While it is true that internet and digital marketing have reduced the need for print marketing, there will always be a place for powerful physical marketing pieces that can be held in a consumer's hands. Don't forget how powerful touch and sight can be!

Not all print material is effective. As with any other type of marketing, your material can either be boring or it can be captivating. "A picture is worth a thousand words." This saying has not lost its truth, and a visually strategic image will be irresistible to those who see it. People are drawn to images that surprise them, inspire them, or touch a place in their hearts. Consider the following printed ads:

image via adsoftheworld.com

image via adsoftheworld.com

image via adsoftheworld.com

image via adsoftheworld.com

image via adsoftheworld.com

image via adsoftheworld.com

Notice that in all three examples, there are very few words but the message is strong. While you may not be able to use as few words as some of these nationally recognized brands, note the principle. Capture your audience with images and use the fewest number of words possible.