Here at Dunhill Marketing & Insurance Services, Inc., we offer a unique program. We help insurance professionals generate more business and establish credibility by helping them become published authors. To learn more about this program, visit http://www.dunhillinsurance.com/write/. The keys listed below are elements we suggest our published authors use to market their books. The keys, however, are not only relevant for authors – they will apply to anyone who is looking to market anything!
To get started, let’s take a look at the first key.
1. BUILD A STRATEGY THAT IS REALISTIC.
When your marketing matches the way you are motivated and the way you like to approach business, it will be relatively effortless and easy to maintain.
· Some people are motivated by authority and love to be in charge.
· Some people are motivated by assisting others in their pursuits.
· Some people are motivated by accuracy because you highly value precision and correctness.
· Some people are motivated by teamwork.
Each of these motivations give prospects reasons to either respect you, trust you, or do business with you. For more details on this first key, visit our blog post dedicated to a REALISTIC strategy here.
Now, let’s move on to the second key.
2. BUILD A STRATEGY THAT IS RELIABLE.
This key is pretty straight-forward. Consistency creates reliability. Give your prospects a reason to trust you as a person and an advisor.
· Don’t just repeat the same information.
· Focus on the marketing techniques you can be consistently enthusiastic about.
For more details on creating a reliable marketing strategy, click here.
3. BUILD A STRATEGY THAT IS RELEVANT TO THE AUDIENCE YOU ARE TRYING TO REACH.
This one seems a bit obvious, but needs to be mentioned. The hard part isn’t reaching people; it’s reaching the right people. Keep in mind a few demographics when developing your strategy:
· Age of your audience
· Educational and economic status of your audience
· Social preferences of your audience
All of the above factors should have a significant impact on your strategy and where its focus needs to be. To get more details about how the demographics should impact your strategy, click here.
4. BUILD A STRATEGY THAT IS RESILIENT.
Incorporate approaches you believe in; this ensures your strategy will have natural energy and long-term focus.
· The most effective marketing technique you have is YOU.
· Your prospects use your marketing approaches to decide if they should trust you.
If you would like to read more details on building a resilient marketing strategy, click here.
In the posts that follow, you will be introduced to various techniques you can consider in building your marketing strategy. Some of these techniques will be wildly successfully for you. They will enhance your relationship with current clients and expand your client base. Others will consistently help you get your message out to your audience. Still others will be best left to others to include in their strategies.
· Please do not try to incorporate all of these approaches in your marketing efforts. It will exhaust you and overwhelm your audience.
· It is our opinion that a successful marketing strategy will focus on 3 to 5 proven techniques applied over and over again.
o This provides focus and dependability to your marketing efforts and assures your clients that you are steady enough to be rusted while being creative enough to solve problems.
Thank you for reading, and stay tuned for more! We’d love to hear your feedback in the comments below.