FOR the FINAL COURSE, WE WILL DISCUSS HOW TO DEVELOP A MARKETING STRATEGY THAT IS RESILIENT. YOUR STRATEGY NEEDS TO POSSESS NATURAL ENERGY AND LONG TERM FOCUS. IT ALSO NEEDS TO BE GENUINE.
· The most effective marketing technique you have is you. There are people in your world who are looking for what you have to offer. When they encounter a genuine expression of who you are and the services you provide, they will naturally want to do business with you.
· Your prospective clients will use any and all of your marketing approaches to decide if trusting you is a good idea. The approaches you believe in will carry a different message than techniques you believe you are “supposed to do.” Methods you trust will project confidence, competence and genuine concern for your clients. Methods you feel obliged to pursue run the risk of expressing hesitation, duty or reluctance.
Now sit tight; our next post will include a summary/review of the 4 Keys to an Effective Marketing Strategy and prepare you for the next step!