The 4 Course Meal to an Effective Marketing Strategy: Part 2: The Entrée

Now that we have digested establishing a realistic strategy that is properly motivated, let's sink our teeth into the next dish: Reliability.


People will engage with you if they trust you as a person and adviser. As you continue to do what you do throughout the year, your clients will conclude they can count on you. Your diligent efforts prove that you are a dependable professional. Consistent marketing announces your dedication. You will, of course, not want to just repeat the same information over and over or become mundane in your promotions. If, however, you focus on the marketing techniques you can enthusiastically maintain over time, people will view you as a trustworthy resource.

We will let that taste linger as we prepare our next dish.