One reason agents say they are not utilizing social media in their marketing is because they don't know which networks to start with. Should you create accounts across all of the platforms or focus on just one or two? Which one is the most important? Do more accounts mean more exposure?
If you've been paying attention, you have probably heard that it's important for your business to utilize social media - especially Facebook, right? Well, if you're like most agents, you have most likely brushed this idea off and looked to more traditional marketing strategies, like direct mail or phone calls.
Each and every social media user has a unique network based on personality, interests, and energy. Therefore, to be successful, you must find an approach that works best for you.
While navigating social media may not come naturally to everyone, it is a skill that anyone can learn. You can create an account and learn the basics in a short amount of time.